RESEARCH: Techniques of music videos

 Today I researched the different techniques used in music videos to understand the elements that are commonly used and the meanings that they convey to the audience. I did this to understand the techniques to decide which ones I will be using in my media product to make it impactful. 

Here are some techniques that are commonly used in music videos:

• Montage: Montage is a technique where a series of shots are edited together to create a sequence that conveys meaning or emotion. Music videos often use a montage to create a fast-paced, energetic visual experience.
• Performance footage: As mentioned earlier, performance footage is a common element in music videos. Techniques used in performance footage may include close-ups of instruments or facial expressions or sweeping camera movements that follow the artist or band as they perform.
• Lighting: Lighting is a crucial element in music videos, and can be used to create various moods and atmospheres. Techniques may include changing the color or intensity of the lighting, using shadows and contrast to create drama, or using light to emphasize certain elements in the frame.
• Choreography: Music videos that feature dance sequences often use choreography to enhance the visual impact and tell a story through movement.
• Special effects: Special effects can be used to create visual interest or enhance the overall message of the video. Techniques may include using CGI, green screens, or practical effects like explosions or smoke.
• Camera movement: Camera movement can be used to create a sense of movement or to follow the action in the video. Techniques may include panning, tracking, or using handheld cameras for a more organic, documentary-style feel.
• Animation: Music videos may also incorporate animation techniques, such as stop-motion animation, 2D or 3D animation, or rotoscoping.

These are just some of the techniques that can be used in music videos, and different videos may use these techniques to varying degrees or combine them in unique ways.