ANDREW GOODWINS THEORY

 I researched music theories and analysed a music video accordingly to understand it's applications. 

Andrew Goodwin's music theory identifies three key elements in music videos: the relationship between the music and the visual imagery, the relationship between the lyrics and the visual imagery, and the relationship between the music and the lyrics. Let's apply this theory to the music video for "Will He" by Joji:

1. Relationship between the music and the visual imagery: 

The music video for "Will He" features slow, melancholy music that is reflected in the visual imagery. The video is shot in muted tones, with soft lighting and a focus on close-ups of Joji's face and body. The slow, deliberate pacing of the video matches the tempo of the song, creating a unified emotional experience.

2. Relationship between the lyrics and the visual imagery:

 The lyrics of "Will He" describe the pain and confusion of a failed relationship, and the visual imagery in the video reflects this theme. Joji is shown alone in various settings, including a dimly-lit apartment, a deserted street, and a rainy cemetery. The imagery reinforces the feeling of isolation and despair expressed in the lyrics.

3. Relationship between the music and the lyrics: 

The music and lyrics of "Will He" work together to create a sense of longing and emotional pain. The slow, atmospheric music sets a melancholy tone, while the lyrics describe the aftermath of a failed relationship and the longing for connection with the other person. The visual imagery reinforces this sense of longing and isolation, creating a unified emotional experience for the viewer.

Overall, the music video for "Will He" by Joji demonstrates a strong relationship between the music, lyrics, and visual imagery, which work together to create a powerful emotional experience for the viewer. The slow, atmospheric music, melancholy lyrics, and isolated visual imagery all contribute to a unified emotional theme of longing and pain.